Question

Global Corp. wants to launch a new product. The determinant attributes for the product were identified, and the range for each selected. Cards representing new products that combined specific levels of determinant attributes were prepared. Consumers in various countries were asked to sort the cards by preference from top to bottom. This is an example of _____ analysis.

Answer 1

Answer: Trade off analysis

Step-by-step explanation: In simple words, it refers to the decision making technique under which the decision maker gives up one thing for gaining the other.

In the given case, Global corp. were asking their consumers to prioritize the attributes they were expecting from the new product. The higher demanded attribute would have been added and the lower one will be neglected.

Hence from the above we can conclude that the correct answer is trade off.