Question

In constructing a market-defining story, it is helpful to answer a series of fundamental questions around which analysis can be built. Which of the following questions is designed to identify the target market? Who are the competitors? What is the real estate product under consideration? What aspects of the product do the customers care about? Who are the customers?

Answer 1

Answer: Who are the customers?

Step-by-step explanation:

To define the target market, you must first define who your target customers are, under which market segment they are located, where you can find them, what are their tastes or characteristics apart from the tastes for your products, among other questions that will get you more efficiently to your market goals.

Example: if you are a shampoo company for men, you have to know what they like in a shampoo, as a type of fragrance, adapted to the type of target audience.