Question

Camila has run hundreds of miles over the last couple of years in the same pair of running shoes. On her last run, two of her toes popped through the front of her left shoe, so she has decided it’s time for a new pair. Since she runs more regularly now, she wants shoes that can withstand many days of pounding the pavement. She researches online what options fit her feet and her running needs. She begins reading reviews and articles in Runner's World magazine and talking with salespeople at various sports stores. What part of the consumer decision-making process is Camila experiencing right now?

Answer 1

Answer: The correct answer is: Recognizing needs.

Explanation: Needs recognition in the consumer decision-making process refers to the stage in which a person establishes and decides what are his/her needs. A consumer feels that there's something that he/she is missing and will try to feel that lacking with a product.

It is the first stage in the consumer decision-making process.

In this particular case, Camila determines that since she runs more regularly now, she wants shoes that can withstand many days of pounding the pavement.

She has determined her needs.