Question

Johnson’s Fruit Farm is one of several stores in the county where customers can purchase locally grown fruits and vegetables. However, Mrs. Johnson also offers weekly workshops in her store on topics such as canning, healthy eating, and how to grow a garden, which no other store in the county does. By offering these unique workshops, the Johnsons are engaging in strategic positioning. True or false?

Answer 1

The answer is: True

Step-by-step explanation:

Strategic positioning refers to carrying out activities that will differentiate your business from its competition.

By offering weekly workshops, Johnson's Fruit Farm is developing a core competency which will help them gain competitive advantage over other stores in their county.