Question

Lawn care products manufacturer Scotts has developed easy-to-follow, annual lawn care programs to help homeowners develop thick, green lawns that will combat weeds, insects, and diseases. The specific steps that must be used and their timing vary based on climate. What type of segmentation should Scotts use as the basis to design these programs?

- Behavioral
- Demographic
- Psychographic
- Geographic
- Geothermal

Answer 1

Geographic

Step-by-step explanation:

Geographic segmentation -

The distribution of the market on the basis of the geography , is known as , Geographic segmentation .

Like the market can be bifurcated into rural , urban and suburban areas .

It is a effective method , for business with limited budget .

Hence , the segmentation Scotts should use on the basis of the design is Geographic segmentation .