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2. What is the most difficult and yet the most important step in market research?
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2. What is the most difficult and yet the most important step in market research?

User KitKat
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1 Answer

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Answer:

The most difficult and the most important step in market research is defining what the problem is.

Step-by-step explanation:

If you do not define what the problem is properly, you will waste time and money for not focusing on what really matters. Just after defining the problem one is going to try to find solutions in order to solve it.

User Kevin Peno
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