Question

Caroline, the store manager at a jewelry store, conducts statewide market research and collects data on customer preferences toward various jewelry items. Based on her findings, she has to recommend the items customers are more likely to buy and the items the store should promote more so that profits can be maximized. In this case, Caroline will be performing the _____ of marketing research.

a. diagnostic role
b. descriptive role
c. prescriptive role
d. prescriptive role

Answer 1

Answer: Option c and d

Explanation: In simple words, prescriptive role refers to the role under which the manager identifies what should be done rather than stating what is done. In other words, under thus role the manager specifies duties and tasks that should be performed to achieve the objectives.

In the given case, Caroline is researching and recommending the actions that should be taken for maximizing the profit.

Hence from the above we can conclude that Caroline is performing prescriptive role.