Question

To collect data using Google Analytics, which steps must be completed? (select all answers that apply)

(a)-Install Google
(b)- Analytics desktop software
(c)-Create an Analytics account
(d)-Add Analytics tracking code to each webpage
(e)-Download the Analytics app

Answer 1

To collect data using Google Analytics two steps need to be completed:

1. Create an Analytics account (Letter C)
2. Add Analytics tracking code to each webpage (Letter D)

Step-by-step explanation:

Google Analytics is a professional free tool that is used to do complete analysis of a website. It tracks and reports the traffic in a website.

This tool is able to calculate the number of users, how long they remain on the website, bounce rate. It is an extremely helpful tool for e-comerce, because through its analyzis you can understand the user behavior and improve your company's ads accordingly to this data.

To have a better performance and optimize your company's goals, you can integrate Google Ads to Google Analytics. This way you can really redirect your campaigns to your target audience.