Fred is on a popular TV game show where you can win $1,000,000. He is currently at $16,000 and is not certain that he knows the answer to the $32,000 question. His decision could be influenced if the host says "You can take the $16,000 and go home, and that's a lot of money," or "$32,000 is way more money than $16,000." There is a tendency for the contestants to do whatever the host suggests, and Fred will probably be no different. This is the effect of __________.