Boardburgh, a cordless telephone manufacturer, launched advertising campaigns to market its products and eliminate wired telephone sets from the market. To counter this, Telepram Inc., a wired telephone manufacturer, has launched an advertising campaign to detail the disadvantages of cordless telephones. In the context of innovation streams, which of the following concepts does this scenario best illustrate?
A) Design competitionB) Technological lockoutC) Technological substitutionD) Design iteration