Question

Prisly Inc. is a multinational company that specializes in manufacturing and selling high-end cars. It launches a new car, the Gwen 2.0, that becomes highly successful in the market because of its economical price and excellent features. However, this leads to a significant decline in the sales of Prisly Inc.’s other cars. This scenario exemplifies _____.

a. differentiation
b. segmentation
c. cannibalization
d. personalization

Answer 1

C. Cannibalization

Step-by-step explanation:

This scenario exemplifies cannibalization