Question

Unlike other car rental agencies that are based in airports to serve travelers, Wheelz-On-Rent has a network of neighborhood offices. The firm strives to serve people who need car rentals for reasons other than vacation, such as when their own cars are being repaired. Wheelz-On-Rent caters to a small share of the large car rental market. From this description, it can be concluded that Wheelz-On-Rent most likely practices ________.

A. undifferentiated marketingB. multi-segmented marketingC. individual marketingD. local marketingE. concentrated marketing

Answer 1

Answer: Option (E)

Step-by-step explanation:

Concentrated Marketing is referred to as or known as strategy under which a product or commodity is developed and then marketed to a well defined and particular segment of consumers. Concentrated marketing tends to be particularly effective in case of small organizations which have limited resources since it allows the organization to achieve strong market stance in a particular market segment.