Answer: Non programmed decision
Explanation: In simple words, non programmed decision refers to the decisions that one has to make in uncertain and unique situations. These decisions are non-recurring in nature and are usually taken by the top managers of the company.
In the given case, the company is willing to start a fresh line work of products regarding pet health care. This is a unique situation and does not arise on daily basis.
Hence from the above we can conclude that the correct option is A.