Answer:
The correct answers that fills the gaps are: Data; information.
Step-by-step explanation:
Market research can be defined as the collection and analysis of information, regarding the world of business and the market, carried out systematically or expressly, in order to make decisions within the field of strategic and operational marketing.
It is, in short, a powerful tool, which should allow the company to obtain the necessary information to establish the different policies, objectives, plans and strategies most appropriate to its interests.
The American Marketing Association (AMA) defines it as: "the systematic collection, recording and analysis of data about problems related to the market for goods and services."