Question

A firm improves product quality and adds new product features and models. It also shifts some advertising from building product awareness to building product conviction and purchase. At which stage of the product life cycle would this be a recommended​ strategy?

Answer 1

Answer: Growth stage

Explanation: In simple words, it refers to that stage of a firm in which it spends its resources for the development and betterment of the product it is offering in the market.

In the given case, the firm is improving the quality and adding new features and products.

Thus, we can recommend this strategy only at the growth stage.