Question

Joshua is creating a new Google Ads campaign and wants to track specific actions customers take on his website. He knows that a global site tag has been implemented on the site, making the use of event tags a possibility. Which two types of event tags can Joshua create?

Answer 1

Answer: The two event tags that can be created by Joshua are:

• Page load tag
• Click tag

Explanation: Global site tags are used for the sending the event information to Campaign Manager, Google Analytics,Google Ads etc. It is the type of framework based on JavaScript tagging mechanism. Google tag manager is the component that helps in placing the tags correctly on the website along with the code and guide.

Click Tag is used in the starting the advertiser's destination page by clicking on the banner on the browser .Page load tag is used for the web page getting loaded in the browser