Question

Randy wants to do an online survey of college professors about the factors that influence their textbook selection. He would like to use a structured survey but is not sure what responses to include for each question. Randy could use __________ to help him develop his survey.

Answer 1

Answer: He should conduct an in-depth interview

Step-by-step explanation:

What is an In-Depth Interview?

An in depth interview refers to a qualitative techniques used in research whereby participants are interviewed in deep details.

It is usually carried out using a few number of participants which makes it easier to focus on a single idea and ask deeper questions and most likely get detailed responses and scrutinize those responses in details along with the participants

It gives an ability for both interviewer and interviewee to communicate freely as they discuss extra points .

A researcher is able to get quality results due to a minor number of participants which allows a closer interaction and the researcher can have a closer focus to the topic or idea.

Answer 2

Randy wants to do an online survey of college professors about the factors that influence their textbook selection. He would like to use a structured survey but is not sure what responses to include for each question. Randy could use in-depth interviews to help him develop his survey.

Step-by-step explanation:

An in depth interview is defined as a qualitative research technique where, intensive individual interviews are conducted. In this type of an intervies, there are smaller numbers of respondents so that on a particular program, idea, or subject the respondent’s perspectives are explored. This can give Randy a good sample of answers.