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A company introduces a new product in the market. The company decides that the only way it could attract customers is to keep the price of the product lower than what its competitors charge. What advantage
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A company introduces a new product in the market. The company decides that the only way it could attract customers is to keep the price of the product lower than what its competitors charge. What advantage would the company enjoy because of the strategy it proposes to follow?

User Jesfre
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2 Answers

1 vote
lowering prices leads to higher sale volumes , making up for the lower profit margin .
User Pzaenger
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5.4k points
1 vote

Answer:

Company would make more money than other companies.

Step-by-step explanation:

Because customers would buy more.

User Yuvraj Kakkar
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6.3k points
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