Question

Laelle is a confectionery company that manufactures candies. It does not use specific strategies to target children when marketing its products. Instead it uses the same strategies to promote its candies among all consumers in the market. In this scenario, Laelle uses a(n) _____.

Answer 1

The correct answer is undifferetianted target strategy.

Step-by-step explanation:

Undifferentiated marketing treats all buyers or potential buyers, as a homogeneous group. Another term for undifferentiated marketing is mass marketing. Instead of producing different marketing strategies for different segments of society or even different products for different groups, undifferentiated marketing attempts to reach all potential buyers using a marketing strategy. In this way, you treat all segments of the same population and the strategy is to use an approach that aims to appeal to as many people as possible.

A company can benefit from undifferentiated marketing in several ways. This marketing strategy does not require the same level of research in consumer tastes as in other types of marketing. While differentiated and concentrated marketing are two intensive research approaches, undifferentiated marketing requires an understanding of the largest possible segment of the population at a basic level to achieve wide acceptance. In addition, it allows a company to attract a much wider audience than marketing strategies.