Question

The ________ stage of the new-product process assesses the total "business fit" of the proposed new product with the company's mission and objectives, from whether the product can be economically developed and manufactured to the marketing strategy needed to have it succeed in the marketplace.

Answer 1

The answer is market strategy development stage.

Step-by-step explanation:

During the market strategy development phase, it is analyzed if your product fits into your business strategic plans. A probable demand, the costs and the margins are estimated. Questions like what is the target market and which market share is expected need to be answered.