Question

Nancy has bought a curling iron, but the appliance is very difficult to use to achieve the look she wants. Additionally, it takes at least 15 minutes to heat before use. Nancy's postpurchase outcome is best described as customer ______, one of three possible outcomes.

Answer 1

dissatisfaction

Step-by-step explanation:

Post purchase outcome is important to analyse as consumers will purchase goods till they leave and current experience of a product impacts future purchase decisions. So, a marketer needs to analyse post purchase outcome.

These outcome could be feeling of satisfaction or dissatisfaction, comparison of product with customer's expectations and finally cognitive dissonance.

In this case, Nancy's post purchase outcome is customer dissatisfaction as she is not able to achieve desired look with the product. Also, it takes a lot of time. So she is not satisfied with the product.