Question

In terms of user status, aware nontriers:

A) typically use a particular brand but have an alternative selection if it is not available or if the alternative is promoted with a discount.
B) use competitive products in the category but have not taken a liking to a particular brand.
C) perceive two or more brands to have superior attributes and will buy at full price.
D) choose one brand exclusively.
E) respond to a brand's IMC messages but do not like the product.

Answer 1

Letter B is correct.

Step-by-step explanation:

Nontrier users are those who do not use one has a preference for using any brand and therefore do not recognize the marketing or discounts offered by a brand. Usually these users do not choose to buy a specific brand, but they are users, so there are marketing strategies that if well used and targeted can change the perception of the brand to attract these users.