Question

ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups. Their merchandise includes clothing, electronic and scientific gadgets, unusual computer peripherals, office toys, pet toys, child toys, and caffeinated drinks and candy. ThinkGeek runs a points-for-reward system called Geek Points, under which customers can earn rewards for buying more products. This is an example of segmentation by

A) Demographic
B) Benefit
C) Aggregate
D) Economic
E) Usagerate

Answer 1

Letter B is correct.

Step-by-step explanation:

Benefit segmentation fits this example, because the strategy that ThinkGeek uses is the reward points system, that is, it guarantees the customer benefits in return for consumption, this strategy aims to retain and retain the customer through advantages. for consumers, as well as special service, value with which the consumer perceives the brand and thus being influenced to consume more

Answer 2

The answer is: E) Usage rate segmentation

Step-by-step explanation:

Usage rate segmentation divides clients or users according to how much they buy or use a product or service. Usually clients are divided into

• non users groups
• light product users
• medium product users
• heavy product users

A very common and well known example of usage rate segmentation is credit cards reward programs; the more you use your credit card, the more reward points you earn.