Question

Which of the following statements about the strategic importance of packaging is false? Packaging is concerned with promoting, protecting, and enhancing a product. Better protective packaging is very important to manufacturers and wholesalers. A package may have more promotional impact than a firm’s advertising efforts. A new package can become the major factor in a new marketing strategy. Better packaging always raises total distribution costs.

Answer 1

Better packaging always raises total distribution cost

Explanation:

The strategic importance of packaging :

Package of the product is an entire strategy to lure the customer by an aura of packaging and to attract customer attention. Many of the customers buy the product just because of seeing the packaging of the product. The packaging is the cover brand of a product that plays a vital role in the marketing of the product. The main purpose of the product to make safe the product from any damage but as well as it is a good way to attract the attention of the customer.

There are several reasons for that packaging:

• Function properly

• Attraction

• Promotion

• To facilitate purchase decision.