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A movie theater runs a film clip that shows pictures of candy, popcorn and soft drinks prior to running the featured movie. The intent is to get theater patrons to make purchases at the concession stand in the theater lobby. This process is an example of which of the following behavioral influences on buying behavior?

a. Attitudes.
b. Beliefs.
c. Selective processes.
d. Learning.

2 Answers

1 vote

Answer:

Letter D is correct.

Step-by-step explanation:

In this question we can observe that the scenario is advertising is an example of influence on learning buying behavior. The cinema is a place where we usually eat popcorn, sweets and sodas, this is a belief that the consumer already has in mind before going to the cinema, in which case when it is influenced on the spot by advertising directed to the purchase of these foods, it will certainly have an effect. This is because the influence of learning is linked to the beliefs, values, symbolism and meaning that a purchase already has for consumers.

User Erika
by
5.5k points
4 votes

Answer:

D. learning

Step-by-step explanation:

User Luis Soeiro
by
4.9k points