Question

An offering is a product, service, activity, or idea:

Select one:
a. marketed by a firm but not yet available in the marketplace.
b. that is acquired but not used by consumers.
c. that is used but not acquired by consumers.
d. made available by a marketing organization to consumers.
e. that is in the marketplace but not yet accepted by consumers.

Answer 1

Answer: Option (D)

Step-by-step explanation:

An offering in the marketing terminology is referred to as or known as the total or final offer to a customer. An offering is also known to be more than a product, commodity or services itself and thus tends to include elements that mostly represent the additional value to the customers, these are convenient delivery, availability, quality of service or technical support.