Question

A first-mover advantage is a. the result of a company matching a core competency to opportunities it has discovered in the marketplace. b. the ability of an innovative company to achieve long-term competitive advantages by being the first to offer a certain product in the marketplace. c. a combination of circumstances and timing that permits an organization to take action to reach a particular target market. d. the selection of a target market and the creation of a marketing mix that will satisfy the needs of that target market. e. the ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace.

Answer 1

b. the ability of an innovative company to achieve long-term competitive advantages by being the first to offer a certain product in the marketplace.

Step-by-step explanation:

In business terms, a "first mover advantage" means a company which is first to market a certain product in the market or launched in the market so as to gain advantage over other rival companies. By doing such, it provides a competitive advantage to the organisation.

Thus, as a first mover advantage, an organisation has the ability to achieve a long term competitive advantage by being first in the market to offer a product.

Thus the answer is

b. the ability of an innovative company to achieve long-term competitive advantages by being the first to offer a certain product in the marketplace.