Question

Sebastian plans to open a restaurant but he is unsure about how to attract customers. He hires a consumer researcher to analyze and find his target market. The researcher's analysis reveals that the planned location of the restaurant is in a highly Hispanic locality. He advises Sebastian to have a theme influenced by the Hispanic culture in his restaurant as well as when he prepares marketing strategies for the restaurant. In the given scenario, which of the following demographic variables has the researcher identified?

a. Occupationb. Incomec. Ethnicityd. Age

Answer 1

The correct answer is c. ethnicity

Step-by-step explanation:

Ethnicity is first and foremost a form of identification, an identification of one with what oneself and others understand to be their ethnic or ethnic group. Ethnicity denotes a relationship or feeling of belonging. Regarding the term of identification, ethnicity and ethnicity are classifying concepts. The classification is based on very different criteria or "ethnic markers": cultural, linguistic, religious ascriptions, racial traits, common origin, shared activities, etc.