Question

Sonya wants to buy a new car. She turns to her friend who is a car enthusiast for his recommendation. He tells her Toyota is by far the best brand. Sonya goes to a Toyota dealership. She notices a Toyota Corolla that is at a reasonable price point. However, she likes the fact that the Toyota Camry is a mid-sized car, but it is more expensive. Sonya tries to remember what her friend told her but is having trouble. She starts weighing the benefits of both vehicles in an attempt to make her final decision. The fact that Sonya sought advice from her friend is an example of _________________. Her attempt to weigh the benefits of the vehicles against one another is _________________.

Answer 1

Answer: The answer is 1-External information search 2-Evaluation of alternatives.

Explanation:

1- - External information search: When a person is not knowledgeable about a certain product and wants to make a decision, it seeks the opinion of someone knowledgeable in the matter.

For example. Jim wants to buy a computer but he has no idea about electronics in general. Jim asks his friend Joseph who is a systems engineer and a gamer for advice. Jim is doing an external information search.

2- Evaluation of alternatives: In this stage, the person is evaluating his/her options to establish which option would satisfy more his/her needs or the benefits that he/she is seeking.

For example, Joe is a musician and he is searching for an acoustic guitar. He wants to learn to play classical Spanish guitar and he has selected two guitars. One has nylon chords and one has metallic ones. He proceeds to play both guitars to establish which one he will take home.

In this particular case, the fact that Sonya sought advice from her friend is an example of an external information search, and her attempt to weigh the benefits of the vehicles against one another is an example of an evaluation of alternatives.