Question

A few years ago, in order to gain market share, Blackboard™, a well-known management system software company used by many colleges and universities, joined forces with WEB CT™, another management system software company. Both companies were in the same industry and originally competed against one another. In business, we would call the joining of these two firms a(n)

Answer 1

Company merger.

Step-by-step explanation:

t happens when two or more companies come together and form a new society. When this happens the two companies become one and share the same values, rights and duties. The reason for this is important added benefits to organizational success, such as market gain, cost savings, innovation and increased productive capacity.