Question

Shawn went to a restaurant where the beer was mediocre and the place was run-down. The restaurant was out of many of its more popular menu items. Yet Shawn remembered the restaurant fondly because he had dinner with the girl he would end up dating steadily. They really hit it off that night. A few months later he decides to return to the restaurant, only to find that he was disappointed in the food and service. He thinks it's strange because he had such a good experience last time. What situational factor likely influenced Shawn's first experience?

a. reason for purchase
b. buyer mood or condition
c. social surroundings
d. time considerations
e. physical surroundings

Answer 1

Letter C is correct.

What influenced Shawn's first visit to the restaurant was a positive social experience he had, in this case a date. Because there was an important social interaction for Shawn, he established a relationship with the positive place as well. This is because the social surroundings creates in the individual experience of social, physical and cultural interaction.