Question

Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls. Select one:

a. affective involvement
b. cognitive involvement
c. enduring involvement
d. reiterating involvement
e. situational involvement

Answer 1

c. enduring involvement

Step-by-step explanation:

Enduring involvement: It focuses on the aspect of consumer behavior.

It has been of great focus on consumer behavior and research process in the past few years. Based on the research based on consumer behavior, the enduring involvement would be defined as an individual difference variable constituting the arousal perspective of any particular activity or product that leads to personal relevance.

The consumer research inspects the enduring involvement in terms of three recreational activities such as downhill skiing, windsurfing and golf, and related products by applying the panel survey approach.