Question

Omega Inc. makes lightweight sunglasses with 100-percent UV protection for people who love to hunt, hike, and ride bikes. The company's long-term plans include the development of lenses that, in addition to protecting users from UV rays, would help reduce lens spotting through effective water-sheeting methods. This new feature would be valuable to people who fish. Given the rising popularity of recreational fishing in the United States, Omega products clearly have a huge market potential. In terms of a SWOT analysis, Omega has recognized a market ________.

Answer 1

Market Opportunity

Step-by-step explanation:

Answer 2

Answer: Market Opportunity

Step-by-step explanation:

From the given case/scenario we can state that , Omega Inc. has recognized market opportunity. Market opportunity is referred to as situation or a circumstance under which a commodity, product or service, etc. is potentially needed or wanted by the consumers, is being identified by an organization as something which is not being supplied by their rival companies.