Question

Nellie’s boss sells merchandise through Internet auctions. He needs to mail a $1,500 hexagonal antique picture frame. He has instructed Nellie to buy packaging that will make sure the oddly shaped frame arrives at its new owner’s home undamaged, but he has not told her how or where she will find such packaging. Given that she frequently has to purchase packaging supplies, what kind of purchase decision process would she most likely employ?

a.High-involvement response behavior
b.Low-involvement decision making
c.Extensive decision making
d.Limited decision making
e.Routine response behavior

Answer 1

d.Limited decision making

Step-by-step explanation:

Limited decision making -

It is the decision making process of the consumer , which is needed when buying a product or service which need a moderate amount of effort and time for comparing the model , brand and price of the product before actually purchasing it .

Hence , Nellie uses Limited decision making , to buy the packaging , which require lesser thinking .

Therefore , the answer is d.Limited decision making .