Question

To develop a successful marketing plan for a soft drink, the process of __________ would most likely be used to group consumers on the basis of whether they prefer sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.

A. aggregation marketing
B. market segmentation
C. market clustering
D. profiling
E. mass marketing

Answer 1

It is B

Step-by-step explanation:

Market segmentation is the process of dividing a market of potential customers into groups, or segments, based on different characteristics. The segments created are composed of consumers who will respond similarly to marketing strategies and who share traits such as similar interests, needs, or locations. So by seperating custumers by preferance of sugar vs no sugar etc, it would be Market segmentation