Question

Cloyd's Supermarket, a popular retail store, sells a variety of products. In order to assess if it needs to make improvements to its service, the marketing research team sends out questionnaires to Cloyd's regular customers. The questionnaire has questions with blank spaces below. The customers have to write what they like best about shopping at Cloyd's and what new products or services they expect from Cloyd's. The questions included in the questionnaire are examples of _____.

Answer 1

The questions included in the questionnaire are examples of Open questions questionnaire.

Step-by-step explanation:

Unlike other survey methods such as multiple choice, dichotomous (yes/no), or scaling questions (gradient from 1 to 10), the Open question method allows to get different, unexpected results. This is because the person who is being surveyed can freely write their true opinionor ideas without any restrain as in the other methods, making research results more complex to analyse.