Question

7.Germany and China have laws that prohibit the use of certain kinds of political speech and adult images in the conduct of commerce. Each of these countries has recently taken steps to enforce these laws by prosecuting firms and individuals that violate them while conducting electronic commerce. Outline the problems that such enforcement actions can create for firms and their non-German and non-Chinese customers who engage in electronic commerce. Propose a solution for each problem you identify.

Answer 1

Explanation:

It is widely known that not in every country the publish laws are not the same. Given the cases of Germany and China, they do not allow some political speeches or adult images in order to catch the customers' attention. First of all, for those companies, that doesn't imply the same advertisement they publish in Berlin must be used for their customers in New York. Entrepreneurs and businessmen should decentralize their Marketing Departments. It is a must for those companies who want to survive since they do not have to struggle against the commercial laws of different cultures but also the consumers' preferences according to the region where they live. Now, the internet has taken a huge role when we talk about the ease of access to any different type of products. Does this mean that a certain organization can have only one web site for all their customers around the world? Absolutely not! They can have different portals under the same brand but, again, the Marketing Department must shape them according to the needs of the regional customers to ensure they reach a diverse variety of clientele instead of a limited number of them.