Question

The U.S. Postal Service now offers a "Click-N-Ship" online service where users can buy and print shipping labels online. According to the Buyer Utility Map, the U.S. Postal Service is offering the _____ utility lever during the _____ stage of the buyer experience cycle.

Answer 1

According to the Buyer Utility Map, the U.S. Postal Service is offering the convenience utility lever during the purchase stage of the buyer experience cycle.

Step-by-step explanation:

There are six stages in buyer experience cycle: Purchase, Delivery, Use, Supplements, Maintenance and Disposal. When the US Postal Service offers a "Click-N-Ship" service they're setting it on Purchase stage of the buyer experience.

The "Click-N-Ship" service is also set on the convenience utility when its availability of a product is convenient to US Postal Service customers. There they're ensuring their customers will find convenient to buy the shipping labels.

References:

Linton, Ian. “What Are the Four Types of Business Marketing Utilities?” Small Business - Chron.com, Chron.com, 7 Mar. 2019

Kim & Mauborgne. “Buyer Utility Map: Buyer Experience Cycle: Blue Ocean Tools and Frameworks.” Blue Ocean Strategy, 2019