Question

The Golden Bed in Dayton, Ohio, sells high-quality, unique bedding that is a real value to upscale homes in the area. No other company in its local area markets bedding of such quality and value. By offering this type of product, The Golden Bed is utilizing a _____ strategy.

Answer 1

Focused-differentiation

Step-by-step explanation:

Focused-differentiation strategy: This strategy requires to offer distinctive features that can attain the demands of a tapered market. By following this strategy a company attempts to surpass its rivals by providing good quality products to the consumers which are superior for them as compared to other competitors. The consumers will buy those products even when the price is high because of the quality factor.

As per the question 'The Golden Bed in Dayton', Ohio, is using focused-differentiation strategy by selling high-quality, unique bedding of a real value to upscale homes in the area.