Question

You are the CEO of an American company with worldwide​ name-brand recognition. For the first time in your​ 100-year history, you are thinking about entering foreign markets. From a marketing point of​ view, what is likely to be the biggest challenge in terms of competitive​ strategy?

Answer 1

The answer is:

The biggest challenge for your organization will be to recognize and consider the differences between foreign cultures and the highly established American culture of your company.

Not even all foreign cultures are the same, so probably your company will have to establish several different marketing strategies depending on the countries they want to operate in. For example, Chinese culture is completely different than Mexican culture, or even Mexican culture is totally different than Argentinean culture (even though both are Latin American countries)