Question

Sally purchased a newly introduced moisturizing lotion. By attempting to find out if the lotion's perceived performance matched her expectations, Sally was measuring her level of customer ________.

A) loyalty
B) satisfaction
C) equity
D) engagement
E) lifetime value

Answer 1

B) satisfaction

Step-by-step explanation:

Customer satisfaction -

It is the measure of how the services and the products which are provided by the company meets the expectations of the customers .

The better the product or service performs , results in a better level of satisfaction .

Hence , from the question , Sally was too measuring the level of Customer satisfaction .