Question

Zappos online shoe and clothing store has a unique way of dealing with abandoned shopping carts. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. This attention-getting device is designed to improve the site'sa. selective perception.

b. conversion rate.
c. postpurchase dissonance.
d. position in the evoked set.
e. reference group influence.

Answer 1

b.

Step-by-step explanation:

They want to improve the website's conversion rate. Conversion rate is the ammount of people that accomplish the website goal (in this case, making a purchase) proportionally to the amount of people who enter in the site. For example, if a website has 1000000 visitors a month but only 10% of those actually buy something, they need to improve their conversion rate.