Question

Candace Popwell makes and markets Festive Holiday Truffles candy. The confectionary company owner views the world as one big market with no individual segments and tries to reach it with only one marketing mix. Her essentially mass-market philosophy indicates she probably uses a(n) _____ strategy

Answer 1

Undifferentiated targeting

Step-by-step explanation:

Candace Popwell is choosing to ignore the variety of possible costumer segments there is for her product, the Festive Holiday Truffles candy. Instead, she wants to reach as many people as possible with the only one marketing strategy. This strategy is called undifferentiated targeting, because she chooses to see the market as whole and not in segments.