Question

Tanya Williams, the chief executive officer of Willister Computers, believes that the firm is currently best equipped to enter the market of Troyesna, a fast-developing country. The firm offers a small-scale producer in Tryoesna the right to produce and market its goods based on a set of specific operating functions and requirements. This scenario of Willister Computers illustrates _____.

A. foreign franchisingB. direct investmentC. a strategic allianceD. a joint venture

Answer 1

foreign franchising

Step-by-step explanation:

A system based on selling the right to replicate in overseas markets a profitable business format. The franchisor gives the franchisee exclusive rights to sell its goods or services in installed and fitted establishments as well as the right to use copyrights.

For international markets, the two main types of franchise agreements are:

1) Direct franchise agreement,

2) Master franchise agreement