Question

Body Sync Inc. is a chain of gyms. It offers a fitness package that allows its members to use the gym facilities for 12 months by paying only for 10 months. Included in the package are two health checkups and a gym kit. These add-ons by themselves are not very valuable, but as a package they can enhance the perceived value of the service offerings. In this case, Body Sync's primary value driver is:

Answer 1

The answer is: availability of complementary services

Step-by-step explanation:

The two health checkups and the gym kit are complementary services and goods to the main service Body Sync offers which is the use of the gym facilities.

Complements are goods or services consumed jointly.

Usually customers have to pay for complementary goods (e.g. coffee and sugar). When Body Sync gives those services for free it is enhancing the value of the services it offers.