Question

Henri wants customers in his specialty tobacco store to feel at home, as if they were in their personal smoking den. He uses lighting, music, and soft chairs to create a "look and feel" that will get customers to relax and return. Henri is focusing on which aspect of the marketing mix?

Answer 1

Answer: He is focusing on promotion.

Promote something is make the publicity of the product in possibles ways, to increase the sales. Promotions are created to get people's attention, with an different things and strategies. All product needs to have return, for that Henri is investing in promotion.

Answer 2

Promotion

Explanation:

Promotion is part of the marketing mix. Promotion is related to all the products that are related to the description of the product and it's vice and virtues. Whenever an organization work on the product and its cost then the organization starts to communicate with the people about the benefits and consequences of the product. This is the way through that an organization starts to promote the product and increase the sell and foster brand quality through media. When the step is taken forward to promote a product then it makes people's decision to purchase the product and there is substantial cost also mentioned on the product. There is a long term motivation behind the sales tactics of an organization to sales the product, increase the value of the brand and invites the new products.