Question

Ben wants to purchase a new tablet. He spends a lot of time researching the latest features available on different brands of tablets. He extensively reads most of the technology consumer blogs. In this scenario, Ben has created a willingness to expend time and energy on preparations to purchase the target, making him a(n) _____ consumer. Select one: a. self-centered b. risk-taking c. motivated d. opportunistic e. strategic

Answer 1

Option C.

Step-by-step explanation:

Motivated, is the right answer.

Consumer motivation is an inner situation that encourages people to recognize and purchase goods or services that satisfy intelligent and oblivious wants or wills. The achievement of those wants can then motivate them to execute a repeat investment or to discover other goods and services to properly fulfill those wants. In the given case, Ben has produced an enthusiasm to spend time and vitality on arrangements to buy the target which makes him a motivated consumer.