Answer:
- To determine their general background and level of effort.
Step-by-step explanation:
To gauge the audience member's level of understanding is crucial as it determines the background information they have that would assist one to craft a message accordingly. The style, tone, content, and the level of effort in a message always vary as per the understanding of the audience as using the terms which are unfamiliar to them is just not worth it. Thus, it is important to gauge the audience's knowledge, recognition, and perception in order to determine the general background and the level of effort to be put in the crafting of a message to convey it effectively.