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Which of the following is an example of cause-related marketing?

a. Walmart makes a one-time charitable donation to the Ronald McDonald House.
b. Nationwide Insurance's sponsorship of NASCAR driver Dale Earnhardt Jr.
c. Aveda donates $4 for each specially-branded hand crème with pink cap to the Breast Cancer Research Foundation.
d. CVS Stores provide free bottled water to those affected by Hurricane Irma.

1 Answer

6 votes

Answer: Option (C)

Step-by-step explanation:

Cause-related marketing is referred to as or defined as the type of (CSR) corporate social responsibility under which an organization's promotional campaign tends to have dual purpose i.e. increasing the profitability while also bettering the society. Cause-related marketing tends to usually describe a subset of the cause marketing that tends to involves cooperative efforts produced by an for-profit and non-profit business for the mutual benefit.

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