Question

Samir, the new CEO of Cloud Marketing, has been with the firm for over 25 years. He was picked by the board to turn the 85-year-old agency around because it had lost its edge in the Internet age. To infuse new life and energy into the agency, Samir wants to bring back some old ideas that previously worked at Cloud. He plans on having managers and veteran employees instruct each other about the organization's values, beliefs, and expectations; telling stories about some of the company legendary ad campaigns; coming up with a slogan that summarizes Cloud's abilities in a simple and memorable phrase; and having quarterly ceremonies where creativity and innovation are rewarded. The things that Samir wants to do are all examples of

Answer 1

• Embedding organizational culture.

Step-by-step explanation:

Organizational culture is the set of perceptions, feelings, attitudes, habits, beliefs, values, traditions and forms of interaction within and between existing groups in all organizations. This can facilitate the implementation of the strategy if there is a strong coherence between the two or, on the contrary, prevent or delay its implementation.

Answer 2

The answer is: embedding organizational culture

Step-by-step explanation:

Embedding organizational culture means to fix the organizations culture into the habits, the performance, and the personalities of its employees. The organization's culture is to the organization, what personality is to a human. It's the sum of all the habits and traits that the organization's employees have.

Samir is trying to change his employees' habits and performance. He will try to do this by forming a strong organizational culture based on the organization's heroes from the past. He wants his employees to feel good and proud about working there, and motivated to recapture Cloud's old glory.